Sonia Acosta

Retail therapy meets real strategy.

Seen in inboxes. Trusted by founders. Powered by cultural fluency & caffeine.

HI, I’M SONIA

You didn’t just find a strategist. You found a system-breaker with spreadsheets.

  • Founder of KLERA STUDIO

    Retail + merchandising strategy for the ops-obsessed and spreadsheet romantics.

  • Creator of Retail Therapy Files

    Content full of chaos, clarity, and cultural fluency for brands who crave spicy strategy over soft launches.

  • Designer behind SCORPNIA

    Functional fashion for the founder-core, built to pitch in, cry in, and conquer in

Welcome to the intersection of structure, soul, and soft-unhinged founder energy.

Now go ahead. Tap that pink button.

Which Version of Me Do You Need? •

Which Version of Me Do You Need? •

Consulting for brands who want retail clarity without losing the vibe.

What I offer:

  • Strategy Consults

  • Merch & Pricing Audits

  • Product Line Reviews

Klera Studio

retail therapy files

Content. Culture. Clarity. Written for the founder-core.

What lives here:

Me being me, in all its spicy forms Think: merch math, capsule clarity, founder therapy but in a bingeable format.

Because sometimes you need more than motivation.

I lead:

  • Guest workshops & accelerators

  • Retail keynotes

  • Live Merch Detox™ sessions

SPEAKING / TEACHINg

New here?

Start with the RTF Mini Tools, my founder framework favorites.

What People Say

  • Linder Sada - Brand Manager Lust México

    "Sonia is a professional passionate about results and fashion. I have had the opportunity to collaborate in 3 different business units for more than 5 years, she is always forming strategic commercial alliances seeking the best benefit and offer for the consumer."

  • Fernanda Mata - Merchandiser Puma Mexico

    "I had the pleasure of working with Sonia in my first year at Puma. From the moment we started collaborating, it became clear that her knowhow in fashion and our market was incredible and valuable. Also, she's a team player with a positive attitude, her combination of skills, dedication, and leadership would be a top asset to any organization."

  • Felipe Perez - Commercial Director Puma Mexico

    "During the time I had the privilege of working with Sonia, I was able to observe her deep understanding of the fashion market and its influence on the clothing market sports, from global trends to specific design and production details. Hes ability to anticipate changes and adapt quickly to the needs of the sector positions herself as a reliable and visionary expert."

It’s merch math, founder POVs, cultural fluency, and strategic clarity delivered weekly-ish from the desk (and unhinged brain) of Sonia Acosta.

Join founders, consultants, and merch teams who screenshot this ish weekly.